Liz Bauer

A process-driven approach to crafting meaningful, intuitive, interactive experiences.

Staff Designer | IC • NYC

A+D Website Redesign

Art Direction, Design Lead, UX, UI

Digital marketing collage promoting diaper rash prevention products. Contains product images, baby photos, review snippets, and colorful text blocks with headers like "Prevent Diaper Rash with A+D" and "Treat Occasional Diaper Rash with A+D".

Redesign A+D product website, incorporating the brand campaign targeting new mothers about the importance of diaper rash prevention.

Global Digital Campaign for Glucocontro.online Software & Connected Contour Solution

Art Direction, Design Lead, Asset Management, UX, UI

Screenshots of the GlucoContro.online webpage and the Contour Connected Solution webpage, showing programs, benefits, and features for managing diabetes with blood glucose monitoring tools.

Designed website landing page and email newsletters, based on existing brand guidelines, for a global campaign introducing new software to help make diabetes management easier between doctors and patients.

RSD Video Showreel Animation Design

Art Direction, Design Lead, Production Management

Designed a dynamic showreel video animation effectively showing off agency work and capabilities. Worked closely with the animation studio to bring the concept to life.

Ascensia US BGM Consumer & HCP Website Updates

Art Direction, Design Lead, UX, UI

Compilation of multiple informational and promotional graphics about CONTOUR blood glucose monitoring products and app, including instructions, benefits, product features, and usage guidance.

Designed new website pages to bring product information more front and center, while also fitting within the current CMS site styles and structure.

Aleve Arthritis Bottle Animation Design

Art Direction, Design Lead, Production Management

A black and white silhouette of a person running with a sword in hand, set against a dark background.

Created an animation concept illustrating the easy-to-use Aleve Arthritis Bottle twist-off cap for people suffering from painful arthritis.