Associate Creative Director • NYC

Liz Bauer

A process-driven approach to crafting meaningful, intuitive, interactive experiences.

A+D Website Redesign

Art Direction, Design Lead, UX, UI

Redesign A+D product website, incorporating the brand campaign targeting new mothers about the importance of diaper rash prevention.

Global Digital Campaign for Glucocontro.online Software & Connected Contour Solution

Art Direction, Design Lead, Asset Management, UX, UI

Designed website landing page and email newsletters, based on existing brand guidelines, for a global campaign introducing new software to help make diabetes management easier between doctors and patients.

RSD Video Showreel Animation Design

Art Direction, Design Lead, Production Management

Designed a dynamic showreel video animation effectively showing off agency work and capabilities. Worked closely with the animation studio to bring the concept to life.

US BGM Consumer/HCP Website Updates

Art Direction, Design Lead, UX, UI

Designed new website pages to bring product information more front and center, while also fitting within the current CMS site styles and structure.

Aleve Arthritis Bottle Animation Design

Art Direction, Design Lead, Production Management

Created an animation concept illustrating the easy-to-use Aleve Arthritis Bottle twist-off cap for people suffering from painful arthritis.