Staff Designer | IC • NYC
Liz Bauer
Staff experience designer in New York. Crafting meaningful, intuitive product and platform experiences grounded in systems and accessibility.
ConNext Ed – Pharmacy Education App
Product Designer, Project & Production Management
Directed the product design and production of the ConNext Ed app, translating Ascensia's print training binder into a tablet app pharmacists could use at the counter. Owned the user flows, wireframes, and screen designs end-to-end, leading a senior designer through the build within a tight budget and timeline.
Global Campaign for Glucocontro.online Software & Connected Contour Solution
Art Direction, Design Lead, Asset Management, UX, UI
Led design of Ascensia Diabetes Care’s global campaign introducing a new diabetes management software to both healthcare professionals and patients. Maintained campaign cohesiveness while tailoring assets to address regional differences and a diverse target audience.
A+D Website Redesign & Campaign Integration
Art Direction, Design Lead, UX, UI
Revamped the A+D product website to reflect a rebranding effort aimed at building trust and emotional connections with new parents.
Ascensia US BGM Consumer & HCP Website Updates
Art Direction, Design Lead, UX, UI
Redesigned BGM product website to clarify product benefits and increase conversion while maintaining cohesiveness with the overall product suite and adhering to strict CMS constraints.
RSD Video Showreel Animation Design
Art Direction, Design Lead, Production Management
Designed an animated showreel showcasing the agency’s portfolio of work and diverse capabilities.