OBJECTIVE

Bayer Healthcare’s A+D products had long been trusted by parents for diaper rash treatment. As the market evolved and new parents began seeking more emotional, authentic connections with brands, the A+D team saw an opportunity to reposition its digital presence.

EXECUTION

In collaboration with project management, video, and development partners, I led a cohesive design effort incorporating story-driven content, modern visuals, and a streamlined UX.

OUTCOME

By creating a digital space that felt authentic and supportive, the redesigned website positioned A+D as a trusted resource for parents. Additionally, the responsive design and revamped navigation made it easier to access information across devices.