Ascensia Global Digital Campaign for Glucocontro.online Software & Connected Contour Solution

I led design and execution across the entire project lifecycle:

  • UX + UI design for all landing pages and email templates

  • Concept development for global system messaging

  • Digital art direction based on Contour and Glucocontro brand guidelines

  • Production + development handoff, ensuring accuracy with evolving CMS components

  • Collaboration with global and regional teams, managing design across multiple stakeholders

  • Full localization asset creation for international markets

  • Email setup in ClickDimensions software

Ascensia Diabetes Care launched Glucocontro.online, a new software solution that connects patient data from the Contour Diabetes App directly with healthcare professionals. I partnered with the global team to design and execute a phased digital campaign introducing the platform to both patients and healthcare professionals.

Outcome

A cohesive, scalable digital experience that clearly communicates Glucocontro.online’s value, simplifies healthcare professionals’ onboarding, and positions Contour devices, apps, and software as a unified connected diabetes management solution.

Role:
Art Direction, Design Lead, Asset Management, UX, UI

Deliverables:

  • Landing page designs for Global and U.S.

  • Healthcare professional-specific communications

  • Localization assets and documentation

  • Email newsletters

  • Developer notes and assets

    • Zeplin handoff for development production

Collaboration:

  • Ascensia Diabetes Care Global Brand Team

  • Rightpoint – responsible for the development and production

Phase 1 – Global Launch

Created a universal system-messaging landing page introducing Glucocontro.online and explaining how patient data flows to the healthcare professionals’ platform. Developed a flexible design system and localization-ready assets for all markets.

GlucoContro.online landing page template targeting consumers for global use

Phase 2 – U.S. Healthcare Professional Onboarding

Designed a U.S.-specific landing page and email announcement series detailing how healthcare professionals could sign up, update their dashboard, and begin using the software. Built and implemented emails in ClickDimensions.

GlucoContro.online landing page for US healthcare professional site only

US healthcare professional email recruitment

Phase 3 – Connected Contour Solution

Expanded the narrative to showcase the broader Connected Contour ecosystem, designing landing pages, email newsletters, and supporting digital assets across web, email, social, and banners.

Landing page for global sites

Email layout for global distribution

Production assets

Responsive breakdown of conected solutions and localization document for images, content and development notes.