Ascensia Global Digital Campaign for Glucocontro.online Software & Connected Contour Solution

OBJECTIVE
In preparation for the global launch of new software, Ascensia Diabetes Care needed to drive awareness among healthcare professionals (HCP’s) and patients, and facilitate onboarding.

EXECUTION
In partnership with Ascensia’s global team, I led end-to-end UX/UI design and art direction for the phased, global campaign. I was responsible for brand alignment, CMS compatibility, localization across international markets, and production handoff.

OUTCOME
The result was a cohesive digital experience tailored by region to drive awareness and onboarding among HCPs and communicate product benefits to patients. The campaign clearly illustrated the software’s value proposition, simplified HCP onboarding, and positioned Ascensia Diabetes Care products as a unified diabetes management solution.

Roles:

Art Direction, Design Lead, Asset Management, UX, UI

Deliverables:

  • Landing page designs for Global and U.S.

  • Healthcare professional-specific communications

  • Localization assets and documentation

  • Email newsletters

  • Developer notes and assets

    • Zeplin handoff for development production

Collaboration:

  • Ascensia Diabetes Care Global Brand Team

  • Rightpoint – responsible for the development and production

Phase 1 – Global Launch

Created a universal system-messaging landing page introducing Glucocontro.online and explaining how patient data flows to the healthcare professionals’ platform. Developed a flexible design system and localization-ready assets for all markets.

GlucoContro.online landing page template targeting consumers for global use

Webpage screenshots for GlucoContro.online promoting remote blood glucose sharing tools for healthcare professionals, featuring app download links, product images, and informational sections.

Phase 2 – U.S. Healthcare Professional Onboarding

Designed a U.S.-specific landing page and email announcement series detailing how healthcare professionals could sign up, update their dashboard, and begin using the software. Built and implemented emails in ClickDimensions.

GlucoContro.online landing page for US healthcare professional site only

Screenshots of a healthcare professional page for GlucoContro, a diabetes management platform, showing how healthcare professionals can set up accounts, manage patient data, and access resources.

US healthcare professional email recruitment

Email layout for GlucoContro.online, a remote blood glucose monitoring service for diabetes patients. Features sections on data security, ease of access, report generation, and patient data overview, with a prominent yellow "Register Now!" button.

Phase 3 – Connected Contour Solution

Expanded the narrative to showcase the broader Connected Contour ecosystem by designing landing pages, email newsletters, and supporting digital assets across web, email, social, and banners.

Landing page for global sites

Webpage layout for Contour Connected Solution, featuring sections about blood glucose monitoring, healthcare professional registration, benefits like consistency and accuracy, product images of glucose meters and apps.

Email layout for global distribution

Email layout for Connected CONTOUR solution, a blood glucose monitoring system. Features, include wireless data transfer, mobile app compatibility, and seamless data sharing with healthcare professionals.

Production assets

Multiple graphics and charts displaying promotional content for Contour diabetes management solutions, including images of glucose meters, mobile apps, and a website interface, with feature descriptions and design notes.

Responsive breakdown of connected solutions and localization document for images, content and development notes.

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