Aleve Arthritis Bottle Animation Design

I helped transform the A+D website into an emotionally engaging experience through:

  • Creating modern visuals inspired by packaging, logo, and brand colors

  • Simplified UX for quick, supportive navigation

  • Management of design through development and production

  • Story-driven content that celebrated prevention as care

  • Working closely with my team’s project manager while also collaborating with the video agency and the development agency

Bayer Healthcare’s A+D Brand has long been trusted by parents for diaper rash treatment. As the market evolved and new parents sought more emotional, authentic connections with the brands they trust, A+D’s brand team saw an opportunity to redefine its digital presence.

Outcome

The redesign repositioned A+D from a product-centered brand to a parent-centered companion, creating a digital space that feels authentic and supportive. The response and revamped navigation experience made the site easier to access information across devices.

Role:
Art Direction, Design Lead, UX, UI

Deliverables:

  • Presentation of website recommendations based on SEO audit

  • Wireframes/Sitemap

  • Style Guide 

  • Responsive design 

  • Developer notes and assets

Collaboration:

  • Tongal Agency provided video and custom photography

  • TCS TATA Consultancy Services was responsible for the development and production