Aleve Arthritis Bottle Animation Design

OBJECTIVE
Bayer Healthcare’s Aleve brand team needed a simple way to communicate the key advantage of their Easy Open Arthritis Cap for people with limited hand dexterity.

EXECUTION
I designed a 3D animation concept demonstrating the twist-off cap through simple, deliberate motion to highlight ease of use without relying on heavy copy. Directing the animation from concept through launch, I defined a clear visual story, developed detailed storyboards, and managed production, stakeholder coordination, and website implementation.

OUTCOME
The client was extremely happy with the concept and execution, noting that it clearly captured their vision and effectively highlighted the product’s key advantages — ease of use and accessibility.

Roles:

Art Direction, Design Lead, Production Management

Deliverables:

  • Presentation of the animation concept to the client

  • Production notes, assets, and revisions for the animator

  • Notes for implementation on the website for the development agency

Collaboration:

  • Katherine Llewellyn – Animation lead

  • Branch Interactive –  Development agency 

Concept photography for bottle animation

Collection of images showing a white bottle of ALEVE arthritis pain relief capsules with a blue lid, displayed from different angles and with capsules spilled out in one photo.

Presentation of animation concept for client

Step-by-step guide on how to open Aleve arthritis cap, showing the bottle from different angles and demonstrating twisting off the cap.

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