RSD Video Showreel Animation Design

RSD Marketing needed a modern, engaging way to showcase the breadth of its creative capabilities and quickly capture the attention of potential clients. The agency chose a dynamic showreel paired with a streamlined website refresh that could clearly communicate impact, range, and creative energy in a single moment.

As Art Director and Design Lead, I partnered closely with RSD leadership to define a clear vision for the showreel and supporting website:

  • Led concept development and storyboarding

  • Initiated and led brainstorming sessions using Freeform to explore narrative structures, pacing, and visual themes quickly.

  • Curated and organized agency projects, creating a cohesive narrative

  • Designed all visual mockups, layouts, and animation flow

  • Researched and partnered with animation studio Zelios; managed production and revisions via Frame.io

  • Designed and built the refreshed website on Squarespace with some custom CSS/HTML

Outcome

The final showreel and website refresh provided RSD Marketing with a bold and efficient way to communicate its full creative offering. The dynamic animation immediately establishes credibility and range, while the updated site presents a polished, modern platform to support new business and ongoing growth.

Role:
Art Direction, Design Lead, Production Management

Deliverables:

  • Agency showreel storyboard (Figma)

  • High-resolution project imagery and custom mockups

  • Revision management via Frame.io

  • Squarespace website with custom CSS/HTML enhancements

Collaboration:

  • RSD Marketing – Principal agency owners

  • Zelios animation video production agency 

Showreel storyboard

Brainstorm 1 – Concept messaging and showreel examples

Brainstorm 2 – Animation concepts