RSD Video Showreel Animation Design

OBJECTIVE
RSD Marketing wanted a modern, engaging way to showcase the breadth of the agency’s creative capabilities and quickly capture the attention of potential clients.

EXECUSION
We chose a dynamic showreel paired with a website refresh to quickly communicate our credentials, range, and creative energy. I led concept development, design, and production, which included animation oversight and Squarespace implementation.

OUTCOME
The showreel provided RSD Marketing with a commanding and efficient tool to communicate the agency’s broad portfolio, and the updated website established a polished platform to drive awareness and new business.

Roles:

Art Direction, Design Lead, Production Management

Deliverables:

  • Agency showreel storyboard (Figma)

  • High-resolution project imagery and custom mockups

  • Revision management via Frame.io

  • Squarespace website with custom CSS/HTML enhancements

Collaboration:

  • RSD Marketing – Principal agency owners

  • Zelios animation video production agency 

Showreel storyboard

A detailed storyboard layout of video showreel showing advertisements, presentations, and conference event images, including product displays, slideshows, people at events, and promotional materials.

Brainstorm 1 – Concept messaging and showreel examples

Whiteboard brainstorm image with sections for video examples, site examples, other video examples, original messaging, revised storyboard with text and grid layouts, and website wireframes, illustrating concepts for a creative agency.

Brainstorm 2 – Animation concepts

Whiteboard brainstorm image of various slides of showreel concepts, including text, graphics, and charts on a mix of black, blue, red, and white backgrounds.

NEXT PROJECT

Ascensia US Website Updates