Ascensia US BGM Consumer & Healthcare professionals (HCP’s) Website Updates

OBJECTIVE
The U.S. Blood Glucose Monitoring (BGM) marketing team was looking to modernize its product website, increase customer conversion, and apply a new global layout template within strict Content Management System (CMS) constraints.

EXECUTION
Partnering closely with the client to rapidly refine designs and ensure business and user needs were met, I updated layouts to improve content prioritization and unify the consumer and HCP experiences. I focused on adapting the standardized framework into a more intuitive experience for the U.S. market by strengthening navigation, elevating key product messaging, and enhancing usability.

OUTCOME
The final designs delivered an intuitive user experience and clarified product benefits to increase conversion. The solution aligned with broader BGM portfolio objectives and balanced global consistency with local market nuances.

Roles:

Art Direction, Design Lead, UX, UI

Deliverables:

  • Concept development & design execution

  • Image sourcing and visual direction

  • Responsive design of an adapted global template for the U.S. market

  • New digital graphics inspired by the brand’s test-strip campaign

  • Developer notes and assets

    • Zeplin handoff for development production

Collaboration:

  • Ascensia Diabetes U.S. BGM Marketing Team

  • Rightpoint – responsible for the development and production

Evolution of layout

Screenshots of three web pages from Ascensia Diabetes Care website, showing evolution of design.

Final designs for consumer site

Screenshots of a website pages for Ascensia Diabetes Care, showing products and information about blood glucose monitors, test strips, and related mobile apps.
Mobile layouts for website pages for Ascensia Diabetes Care, featuring images of products, app icons for Google Play and the App Store, and text promoting its features, benefits, and instructions.

Final designs for HCP site

Screenshots of a website pages for Ascensia Diabetes Care healthcare professional site section providing information on blood glucose monitoring and the CONTOUR®NEXT meter and test strips.
Mobile layouts for website pages for Ascensia Diabetes Care healthcare professional site section providing information on blood glucose test strips and meters, with information on Medicare coverage, free samples, and insurance co-pay information.

Development production notes in Zeplin

Screenshot of a development notes from a app called Zeplin that provides design instruction and code information.

Recommended user flow for HCP’s with & without an account ordering product samples

Flowchart diagram showing user instructions for Ascensia Diabetes Site online ordering process, including current and recommended flows with steps for account creation, login, organization setup, and product viewing.

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