Staff Designer | IC • NYC

Liz Bauer

A process-driven approach to crafting meaningful and intuitive interactive experiences.

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A+D Website Redesign & Campaign Integration

Screenshot images of a diaper rash prevention and products website, featuring images of babies and bottles of diaper rash cream.

Art Direction, Design Lead, UX, UI

Revamped the A+D product website to reflect a rebranding effort aimed at building trust and emotional connections with new parents.

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Global Campaign for Glucocontro.online Software & Connected Contour Solution

Screenshots of a website promoting GlucoContro.online and Contour diabetes management solutions, highlighting features, benefits, and app download options.

Art Direction, Design Lead, Asset Management, UX, UI

Led design of Ascensia Diabetes Care’s global campaign introducing a new diabetes management software to both health care professionals and patients. Maintained campaign cohesiveness while tailoring assets to address regional differences and a diverse target audience.

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RSD Video Showreel Animation Design

Art Direction, Design Lead, Production Management

Designed an animated showreel showcasing the agency’s portfolio of work and diverse capabilities.

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Ascensia US BGM Consumer & HCP Website Updates

A collage of website pages Contour diabetes testing products, including app guides, product benefits, usage instructions, and healthcare professional tips.

Art Direction, Design Lead, UX, UI

Redesigned BGM product website to clarify product benefits and increase conversion while maintaining cohesiveness with the overall product suite and adhering to strict CMS constraints.

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Aleve Arthritis Bottle Animation Design

Art Direction, Design Lead, Production Management

Created a 3D animation concept demonstrating the easy-to-use Aleve Easy Open Arthritis Cap designed for people with limited hand dexterity.

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